The Outfit Bar

You know the feeling you get when you’re wearing an outfit that makes you feel unstoppable? The Outfit Bar is a one-stop shop for those looking to find head-to-toe looks they love.

My work on The Outfit Bar included in-store design, branding, social content creation, video, monthly photoshoots, and overseeing design on landing page and direct mail. Straightforward visuals and messaging were key in communicating with our customers. Basically: Make it easy and fun for our busy customers living full lives.

Outfit Bar became a successful online and in-store presence for Kohl’s. With the pandemic, we shifted to online-only, but it lasted for years, and in that time, we created some of the most popular content on our social platforms many times over.