Amazon Home
Amazon is your one-stop online shop for, well, everything. With that convenience comes challenges, too. When you sell it all, you have to make sure your customer doesn’t get confused by choices. Enter Amazon Home.
My part in Amazon Home was in curating Amazon’s highly-rated products and forming a unified look and feel for stylized landing pages and social graphics, making it simple and easy for customers to find what they are looking for.
My work included researching popular styles that resonated with our audience and developing shot lists based off of different home segments. That work also included on-set art direction, post-editing work, and creating landing pages and social content designed to reach a wide audience.
Art Direction & Design
Katie Shafer
Styling
Kendra Smoot