Back To School

Each year, the retail industry turns its focus to the back-to -school season. Whether that’s for parents who need summer to end or for students who want to get back to their friends and learning, it’s a much-anticipated time of year and was a priority for our team..

My part in this project was as Art Director for outfitting + social template design.

Working with our photography standards, I created a design that would pop on a standard white background and created additional graphics with colorful backgrounds, to help save costs. This project also involved creating laydown photography to help push our stories forward and GIF-style photography to create a sense of fun for parents and students.